Mobile Statistics

Mobile Commerce Stats
  • 65% of mobile users said they used their mobile device to find a business to make an in-store purchase (Source: Google, 2011)
  • 43% of mobile shoppers have downloaded a retail app (Source: Retrevo, 2011)
  • Approximately 52 % of smartphone users will use their device to research products, redeem coupons and use apps to assist in their holiday gift purchase (Source: Acquity Group, 2011)
  • 67% of consumers plan to make a purchase via mobile this holiday season (Source: PayPal, 2011)
  • In terms of the types of information mobile users will be looking for via their devices this holiday season, 31 % said they will look for updates on sales and promotions, 27% will look for local store hours and directions, 26 % will seek out product information and availability, 26 % will be interested in product photos, 18% will search for official retailer apps and 17 % will use mobile for customer support. (InMobi Holiday Mobile Shopping Study)
  • Approximately 45 % of mobile users plan to compare prices via their handsets during their Thanksgiving weekend shopping, up from 22 percent in 2010 (InMobi Holiday Mobile Shopping Study)
  • 67% of consumers will use their smartphones to find store locations, 59% to compare prices, 51% to obtain product information, 46% to check product availability, 45% to read reviews, 45% to shop online, 41% to find and use coupons, 40% to scan bar codes, and 35% to access social media (Source: Deloitte's 2011 Annual Holiday Survey)
  • More than 60 % of mobile buyers will make mobile purchases while at home (Source: Ipsos and PayPal Survey, 2011)
  • 53% of the "on-the-go" U.S. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals (Source: JiWire, 2011)
  • 74 million consumers in the United States already shop from their mobile devices (Source: InMobi study, 2011)
  • 78 percent of retailers plan to invest in mobile this year (Source: The E-tailing Group Inc, 2011)
  • Within the 49% of mobile users who have made a mobile purchase in the last six months, 84% look for local retailer reputation, 82% find online retailers, 73% find a specific manufacturer or product website, 71% learn about a product or service after seeing an ad, 68% find the best price for a product or service, and 63% search before purchasing in a store or from a catalog (Source: Performics 2011 Mobile Search Insights Study, conducted by ROI Research)