At over 600 MILLION users, Facebook is a powerful force, not to be ignored. Larger businesses have jumped onboard as companies like Starbucks have 20 Million fans. There is now a great opportunity for smaller businesses as well. Build a list of “fans” that will see your messages in their Facebook feed. Engage fans by adding value and then offer occasional specials to drive sales.
Done poorly, social media is a waste of time. Done well, social media is a tremendous business boosting force. Kaizen will help you do it right! We’ll create a custom landing page to deliver a printable discount coupon, but only after they hit the LIKE button. One hour of phone training is included.
Recent Examples of Custom Facebook Landing Pages
Use our custom, Facebook application generator to create apps that will greatly expand the functionality of your website or Facebook Business Fan page. For example, an application that requires just one click can post to a user’s wall, directly collect a user’s email address, post to a user’s event page and so help your message to go “viral”.
For example, the ad on the right is currently being shown only to women in NY state who are between 22 and 30 and engaged to be married – and for as low as 50 cents per click. How perfect is that? As long as your landing page converts into sales often enough, then this is a simple cash machine that is a no brainer. Make $1.50 for every $1 you spend on ads? Great!
Or how about this: target folks in your own local town and only show it just a few days before their birthday! Get $20 off your birthday massage (or whatever). The possibilities are endless.
However, here’s the rub: many construct the ads or landing pages wrong and Facebook does not approve the ads or it does NOT convert into sales. Social media being “social” does not like to be sent directly to a hard core sales page. Google does not like it, Facebook does not like it. Twitter users do not like it. You need a targeted, relevant landing “squeeze” or “sandwich” page, to transition them into your sales flow. You DO need to get this right, or you will be wasting your money, as many currently do.
Red Maple Solutions can help! We will help determine your demographics as offered by Facebook, and set up a proper campaign for you, including the graphic, ad copy, correct landing page, and will measure the effectiveness of each ad by testing and tracking with Google Analytics.
Campaign design and set up fees: $500, with optional $250 monthly maintenance and reports. Suggest minimum $500 monthly ad budget to enough data to test and refine. Like Google adwords, month 2 will be more effective, once you can remove what does NOT work as well and focus your resources on what does. Good metrics are key for this. Unlike print or old school advertising, you don’t have to guess anymore. You can get almost instant response to know what is working.
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