Yahoo plans to upgrade their search engine by releasing a service that displays real time results as you type. We know that this sounds familiar and this because Google already implemented such a device last year. We are talking about Google Instant.
Yahoo’s product, named Search Direct, is now in beta testing, but according to Yahoo it will “offer a fast and simple search experience, which goes over the hyperlinks sphere”.
Yahoo Search Direct plans to focus on direct answers, not on search results pages.
“We are going to redefine the searching process and display direct answers” said Shasi Seth, Yahoo representative.
Currently, Yahoo has a 16% position on the search engines market, which was recorded in January and February. During the same time, Bing recorded a 0,6% increase, from 13% to 13,6%.
When Google released Google Instant, the same Yahoo representative reminded internet users through a blog posting that Yahoo was the first search engine to release an instant search feature back in 2005.
“Although the technology was too advanced for some, and the results too overwhelming for others, Yahoo completed a patent request and continued to offer innovations in the web search experience area”.